Business sectors

Media and advertising

The media and advertising sector is an extremely innovative industry and characterised by very quick technological and legal development cycles. The legal and commercial environment is thus subject to constant change. Often, there are no legal rules or standardised solutions for the client or the lawyer to fall back on. We meet these challenges with creativity, passion for innovation and a legal practice that “keeps pace with the times”. Our clients include internet platforms and eBusiness portals, radio and television broadcasters, film production companies and film collection societies, music collection societies and music production companies, publishers, companies from the realms of sport and culture, PR and advertising agencies, photographers, advertising clients and other creative individuals and companies from the communications sector.

Our clients benefit from our many years of experience and concentrated wealth of specialist knowledge in the realm of media and advertising, by which we are able to cover the entire spectrum of their business needs – ranging from corporate and tax strategy to support on asset deals and corporate acquisitions and divestments, from corporate and project finance to contract drafting for the client’s core business, or even representation of the client in court.

In our work for clients in this sector, we integrate all of the relevant legal disciplines, such as company law, M&A, tax law, private equity and corporate finance, media law, trade mark law, IP law, copyright law, IT law, telecommunications law, data protection law, competition law and employment law. For decades, BMT has been renowned as one of the best firms in Germany for legal advice in the realm of media and advertising. Our specialists were involved as top-level advisers in establishing private television networks in Germany back in the 1990s. This culture of legal visionaries has a long-standing tradition at BMT.